FARMS NOT FACTORIES
All we had was a little pig and a shit tonne of celebrities to make some noise about the cruel conditions pigs are farmed in the UK and around the world. We created the hashtag #TurnYourNoseUp and got as many big names as possible to 'turn their nose up' (a piggy nose) to factory farming. The simplicity of this gesture made it really easy to get people on board. At last count, the hashtag had been retweeted over 114 million times.