All we had was a little pig and, admittedly, some world famous faces to make noise about the cruel conditions pigs are farmed in the UK and around the world. We created the hashtag #TurnYourNoseUp and got as many people as possible to 'turn their nose up' (a piggy nose) to factory farming. The simplicity of this gesture made it really easy to get on board and we went viral (back when that was a thing) with the hashtag being used over 114 million times. 

We also worked with Dame Vivienne Westwood (a personal hero) who designed a t-shirt for the cause and walked our campaign down the runway...