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VIMTO
Case Study
Filled with impressive stats about engagement if that's your thing.
AWARDS
The Drum Marketing Awards - Winner
The Drum Advertising Awards, Campaign of the Year 2018 - Finalist
2019 FAB Awards, Integrated Campaigns - Finalist
ThinkBox award 2018 - Shortlisted
Marketing Week Masters - Shortlisted
THE DRUM
'Ad of the Day'
VALUE
Value jumps £10m as a direct result of this campaign, reaching record highs
ENGAGEMENT
1.7 Million reach
97,000 Gen Z engagements with the brand
557,000 Views
More than half of the 557,000 video views watched were for 10+ seconds
80% of engagement was driven by organic content
(not paid)
VALUE
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