Filled with impressive stats about engagement if that's your thing.
The Drum Marketing Awards - Winner
The Drum Advertising Awards, Campaign of the Year 2018 - Finalist
2019 FAB Awards, Integrated Campaigns - Finalist
ThinkBox award 2018 - Shortlisted
Marketing Week Masters - Shortlisted
'Ad of the Day'
Value jumps £10m as a direct result of this campaign, reaching record highs
1.7 Million reach
97,000 Gen Z engagements with the brand
More than half of the 557,000 video views watched were for 10+ seconds
80% of engagement was driven by organic content