LEGO
PLAY IS YOUR SUPERPOWER
Pitch win
Lego is all about the benefits of play, so we made the brands first ever 'playable' ad with Droga5 Dublin and Our LEGO Agency. Directed by Ellen Kuras of 'Eternal Sunshine of the Spotless Mind' fame (Ah go on, we all have five minutes for Ellen Kuras) the film is full of easter eggs that allowed viewers to also 'play' the film on Lego's website.
AdAge's number one in their 'Top 5 Creative Ads You Need to Know About Right Now' [Read the article here]
and lots of lovely press coverage that made us blush.
Credits:
Agency: Our LEGO Agency
SVP and Head of Agency: Nicole Taylor
Global Creative Leads: Hazel Tracey & Guy Bingham
Global Brand Communication Lead: Dan Worrell
Sr. Global Communication Partners: Simran Khaira and Lino Fortes
Global Brand Strategist: Rebecca Price
Global Communication Strategist: Richard Yardley
Sr. Social Strategist: Natalie Williams
Sr. Global Project Manager: Kenneth Sanchez
Head of Production: Uffe Bryld
Sr. Lead Producer: Elaine Lee
Brand Global Marketing Development Team: Alero Akuya, Lisa Nash, Kristofer Crockett, Jasmin Brennan, Rebecca Dover.
External Agency Partner: Droga5 Dublin, part of Accenture Song
Managing Director: Jimi McGrath
Chief Creative Officer: Jen Speirs
Chief Strategy Officer: Emma Sharkey
Head of Production: Jessica Bermingham
Creative Directors: Stephen Rogers & Edward Redgrave
Creatives: Ruby Norman-Curran, Lucas Oliviera, Anthony Ortuso, Emmet Heneghan
Senior Strategist: Lorna Tutty
Group Account Director: Sam MacDonnell
Client Operations Lead: Caitriona Coakley
Account Director: Luiza Boerescu
Senior Account Managers: Lisa Haran & Rian McCarthy
Account Manager: Catherine Coffey
Senior Project Manager: Simon Ball
Executive Producer: David Lynch
Senior Producers: Karina Cotter & Aisling O’Dwyer
Producer: Siobhan Coakley
Creative Build: Evan Greally & TJ Ryan
Business Affairs Director: Christina McGuckian
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Production Company: The Corner Shop
Director: Ellen Kuras
Founder/ Executive Producer: Anna Hashmi
Executive Producer/Producer: Tess Mitchell
DoP: Rachel Morrison
Production Manager: Sima Kutsenko
Production Designer: David Lee
1st AD: Shakir Hafoudh
Service Production Company: Unit & Sofa
Executive Producer: Fady Salame, Martin Sobotka & Veronika Hajkova
Line Producer: Jan Hlvasa
Production Manager: Robert Zapletal & Klara Botlikova
Casting UK: Kharmel Cochrane Casting
Casting Canada: Ground Class Casting & Mann Casting
Editorial Company: Union Editorial
Editor: Marco Perez
Assistant Editor: Joshua Sampson
Post Production: Gabha Studios
VFX Supervisor & Creative Director: Daniel Morris
On set VFX Supervisors: Daniel Morris & Jan Huebel
Executive Producer: Dafydd Upsdell
Colourist: Andy Francis
CG: GABHA & Rohtau
Rohtau Executive Creative Director: Jordi Bares
Rohtau Creative Director: Dragos Stefan
Rohtau Executive Producer: Josh King
Rohtau Senior Producer: Julie Nixon
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Audio Post Production: String and Tins
Music and Composition Arrangement: Joseph Alexander
Additional Music Composition and Production: Jim Stewart
Sound Designers: Will Cohen, Jim Stewart
Foley: Earthsound