If you have a dog you probably love taking pics of that little weirdo, but is it the weirdest weirdo? Why not ask the public?
To support IAMS' 'Feed Their Uniqueness' campaign, we created a UGC social campaign to find New Zealand's goofiest dog. 

TEAM:
Creative Director - Ruby Norman-Curran
Art direction - Will Thomas
Copywriting - Charlie Milton
Account Director - Gemma Corridan
Project Management - Zaneta Stepien
Client - Mars inc, IAMS®