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 LEGO

PLAY IS YOUR SUPERPOWER

Multi-award-winning campaign. 

LEGO is all about the benefits of play, so we worked with Our Lego Company and Droga5 Dublin to make the first ever 'playable' ad. Directed by Ellen Kuras of 'Eternal Sunshine of the Spotless Mind' fame (Ah go on, we all have five minutes for Ellen Kuras) the film is full of easter eggs that allowed viewers to also 'play' the film on Lego's website.

AdAge's number one in their 'Top 5 Creative Ads You Need to Know About Right Now' [Read the article here]. 

AWARDS:

CREATIVEPOOL 2024
Gold: Branded entertainment
Bronze: TV advertisement

ICAD:
Silver: Cinema commercial
Silver: Branded film content
Bronze: Branded content over 60"
Bronze: Online film over 60"

KINSALE SHARK AWARDS 2024
Shortlist. Integrated Campaign.
 

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Press coverage

AdAge Article
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Credits:

Agency: Our LEGO Agency and Droga5
Created with Jen Spiers, Stephen Rogers, Edward Redgrave, Lucas Oliviera, Anthony Ortuso, Emmet Heneghan

Production Company: The Corner Shop

Director: Ellen Kuras
DoP: Rachel Morrison

Editor: Marco Perez at Union Editorial

​Audio Post Production: String and Tins
Foley: Earthsound

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